Embedded World 2026

Markus Gros studied Mechatronics at the University of Darmstadt and at the Universidad Politecnica de Catalunya in Barcelona. After his Diploma in 2007, he began working for dSPACE in Paris where he provided support, trainings and consulting to French customers in the Automotive and Aerospace Domain for topics including model-based development, automatic code generation, AUTOSAR and ISO 26262. In 2012, he joined BTC Embedded Systems AG where he is today responsible for global marketing & sales activities. Since the beginning of 2019, he also serves as President of the newly founded daughter company BTC Embedded Systems Inc. in Detroit.

Hans J. Holberg studied Computer Science at the University of Oldenburg, finishing his Diploma in 1995. He went on to work in the Research Institute OFFIS on Formal Methods and Automatic Test- and Validation Technology to support the Model Based Development Process of the Automotive and Aerospace Industry. In 2000, he became Consulting Director of pioneer Formal Methods Tool Vendor BTC Embedded Systems. From there, he went on to spend 9 years in charge of Marketing & Sales as Senior Vice President, as well as the responsible Representative Director of BTC Japan Co. Ltd. Since the beginning of 2016, he’s served as Chief Sales Officer (CSO) of BTC Embedded Systems AG.