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Webinar

Webinar: Software Defined Vehicles – The Impact on Automotive Software Development and Test Process

Markus Gros

Wolfgang Meincke

Wednesday, March 25th

10:00 – 11:00 CET (Berlin) / 4:00AM EST (Detroit) / 14:30 IST (Bangalore) / 17:00 CST (Beijing)

15:00 – 16:00 CET (Berlin) / 9:00AM EST (Detroit) / 19:30 IST (Bangalore) / 22:00 CST (Beijing)

The transition toward Software-Defined Vehicles (SDV) is fundamentally changing how automotive software is developed, tested and deployed.

However, SDV does not mean rebuilding every software component from scratch. The real challenge is bringing modern, fast, and scalable software development practices from the IT world into an environment shaped by safety-critical requirements, long product lifecycles, and complex system integration.

In this webinar, Wolfgang and Markus share real-life observations and learnings from our global automotive customers, and discuss how organizations can successfully navigate this transformation.

Key topics include:

  • Challenges with the traditional V-model – limitations of sequential development processes in a fast-moving SDV world
  • Shift Left – more than a buzzword – how earlier integration, testing, and validation help accelerate SDV development while building on existing platforms and legacy systems
  • 6 impacts on toolchains – how SDV reshapes development toolchains, from DevOps and CI/CD to platform engineering and cloud-native automotive development
  • The role of Cloud and AI – enabling China-speed development through scalable cloud infrastructure and AI-driven engineering, testing, and validation while maintaining safety and compliance

Markus Gros

Berlin, Germany

Senior Vice President Marketing & Sales

Markus Gros studied Mechatronics at the University of Darmstadt and at the Universidad Politecnica de Catalunya in Barcelona. After his Diploma in 2007, he began working for dSPACE in Paris where he provided support, trainings and consulting to French customers in the Automotive and Aerospace Domain for topics including model-based development, automatic code generation, AUTOSAR and ISO 26262. In 2012, he joined BTC Embedded Systems AG where he is today responsible for global marketing & sales activities. He also serves as President of BTC Embedded Systems Inc. in Detroit, Representative Director of BTC Japan and Vice Chairman of the Board of Directors of BTC Software Technology Shanghai.

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Wolfgang Meincke

Stuttgart, Germany

Senior Application Engineer
Senior Business Development Manager India

Wolfgang Meincke studied Computer Science at the University Ravensburg-Weingarten where he graduated in 2006. He then worked at EWE TEL GmbH where he was responsible for requirements engineering and project management for software development projects as well as agile software development processes. In 2014 he joined BTC as senior pilot engineer to support the customers to integrate the tools into their development processes as well as giving support and training on test methodologies regarding the ISO 26262 standard. One of his main areas of interest is the formalization of safety requirements and their verification based on formal testing and model-checking technologies for unit test, integration test and HIL real-time-testing.

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