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Conference

ELIV – International VDI Congress

Markus Gros

Hans Jürgen Holberg

The world's largest congress for automotive electronics, software, and applications

Attend ELIV at World Conference Center in Bonn, on October 15th – 16th and meet us at our booth in the exhibition area.

The ELIV Congress (Electronics In Vehicles) has undoubtedly become the most important event of its kind in recent years – including on an international level. Every year, decision-makers, experts, and industry leaders from around the world gather in Bonn. Here, vehicle manufacturers and suppliers exchange ideas and identify innovations, developments, and challenges in automotive electronics at an early stage. But it’s not just about reporting – trends are set, and key foundations for decision-making in the automotive industry are established.

During the two-day congress, experts from OEMs, suppliers, and universities present hands-on lectures on current developments and innovations in trending as well as traditional electronics topics. Open discussions and exchanges of ideas take place in plenary sessions. In the large accompanying trade exhibition, participants can learn more about new products and services from suppliers and other service providers to complement the technical presentations. It’s an absolute must for anyone looking to grow professionally in the automotive industry and stay up to date!

With a line-up of top-tier speakers, interactive panels, and a professional exhibition, ELIV offers the perfect opportunity to network with like-minded professionals, expand your knowledge, and stay informed about the latest developments. Whether you are an experienced expert or just starting your career – ELIV has something to offer everyone.

Markus Gros

Berlin, Germany

Senior Vice President Marketing & Sales

Markus Gros studied Mechatronics at the University of Darmstadt and at the Universidad Politecnica de Catalunya in Barcelona. After his Diploma in 2007, he began working for dSPACE in Paris where he provided support, trainings and consulting to French customers in the Automotive and Aerospace Domain for topics including model-based development, automatic code generation, AUTOSAR and ISO 26262. In 2012, he joined BTC Embedded Systems AG where he is today responsible for global marketing & sales activities. Since the beginning of 2019, he also serves as President of the newly founded daughter company BTC Embedded Systems Inc. in Detroit.

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Hans Jürgen Holberg

Oldenburg, Germany

Chief Sales Officer (CSO)

Hans J. Holberg studied Computer Science at the University of Oldenburg, finishing his Diploma in 1995. He went on to work in the Research Institute OFFIS on Formal Methods and Automatic Test- and Validation Technology to support the Model Based Development Process of the Automotive and Aerospace Industry. In 2000, he became Consulting Director of pioneer Formal Methods Tool Vendor BTC Embedded Systems. From there, he went on to spend 9 years in charge of Marketing & Sales as Senior Vice President, as well as the responsible Representative Director of BTC Japan Co. Ltd. Since the beginning of 2016, he’s served as Chief Sales Officer (CSO) of BTC Embedded Systems AG.

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